Description
Key Responsibilities
- Content Strategy & Creation: Research and write evidence-based blog posts on health topics such as maternal health, disease prevention, or mental health.
- Complex Translation: Simplify technical medical jargon into reader-friendly narratives for diverse audiences, including vulnerable populations.
- Advocacy & Awareness: Develop content that aligns with the NGO's mission to drive social change, mobilize for causes, and counter health misinformation.
- Platform Management: Utilize Content Management Systems (CMS) like WordPress to upload, format, and publish posts.
- SEO & Analytics: Optimize articles using SEO keywords to increase search visibility and analyze performance metrics to refine future strategies.
- Community Engagement: Promote blog content across social media platforms (LinkedIn, Instagram, TikTok) and moderate discussions to foster community ties.
Impact and Value
- Health Literacy: Improves public understanding of chronic diseases and emergency welfare.
- Trust Building: Establishes the NGO as a credible, authoritative source of health information.
- Fundraising Support: Indirectly aids resource mobilization by showcasing the NGO's impact to donors and stakeholders.
Requirements
Required Skills & Qualifications
- Education: Bachelor’s degree in Public Health, Communications, Journalism, or a related field; medical backgrounds (nursing, medicine) are highly valued for authority.
- Technical Proficiency: Skilled in digital tools like Google Analytics, Canva for visuals, and scheduling platforms such as Hootsuite or Buffer.
- Ethical Standards: Strong commitment to "do no harm" principles, ensuring all content is fact-checked against reputable sources like the WHO or CDC.
- Research Abilities: Proficiency in sourcing credible scientific data and conducting interviews with healthcare professionals.